Gender
- Laura Mulvey - 1975 - ' women are seen as sexual objects of desire, '
- David Gauntlett - 2002 - ' extra strong macho man still circulate popular culture '
- Mackillon - 2002 - ' men used in similar ways to women - emotional and sensitive '
Youth
- Stanley Hall - 1904 - ' young people seek excitement through drugs and sex '
- Hebrige - 1988 - ' youth as fun and youth as trouble maker '
- Osgerby - 1988 - 'crime, violence and sexual licence have been recurring themes in media's treatment of youths.'
Sexuality
- Dyer - 1993 - ' you cannot see sexuality ' ' you don't know someone is homosexual until they tell you.'
Disability
- Jessica Evans - 1988 - ' disabled people are seen as childish and dependant '
- Jordanova - 1989 - ' object to be owned '
- Barnes - 1992 - 'limited number of roles '
Ethnicity
- Pieterse - 1992 - ' Western expansion has led to racism being recycled '
- Malik - 1988 - ' whiteness has been naturalised - invisible norm'
- Stuart Hall - 1981 - ' Standard image of blackness being the social problem'
Class
- Gandall - 2007 - ' Lower class people are seen as the cultrural other '
- Richard butsch - 1992 - ' Almost all working class series, the male is flawed.' e.g. Homer Simpson.
- Medhurst - 1988 - ' Awfull cause not like us '
Regional Identity
- Andrew Higson - 1998 - ' identity is generally understood to be the shared identity of naturalised in habitants of a particular political geographic space'
- Beneict Anderson - 1983 - ' Media play a vital role in constructing a national identity.'
