Marketing Draft.
My Two chosen films were shuan of the dead(2004) and Zombieland (2009). The Marketing budget for Shaun of the dead was ........................... the marketing budget for Zombieland was ........................................ .
Marketing to the right target audience is very important and as Hall and Holmes said in 1988, ' any media text is created for a particular audience and will usually appeal to this particular target audience.' which is very true and can be applied to all types of target audiences in film. It is important because without knowing who will be watching your film, how will you know what to put in your film? How will you know anyone will go and see it in the cinema.
Shaun of the dead Marketed to its target audience by releasing 2 trailers in about a month. This would of caught the attention of its target audience because after watching the first one, you would be more inclined to watch the second one. On the other hand, Zombieland, being a Hollywood film would of released two or three trailers. Giving them the advantage over the British film. The posters were also bigger in budget scale for the Hollywood film. Hollywood would of had the advantage here because of the budget they had. For example, Zombieland had two or three different posters advertising their film at the time and shaun of the dead would of had one or two advertising it. However both Hollywood and British would of had billboards with their posters on. But, Zombieland would of had the advantage because of the amount of posters it had in comparison to Shaun of the Dead.
I think that marketing is not as important as production because without the production, you would not have a film to market. I also believe that more money should be spent on the production step of the movie making process than the marketing because it uses more resources and completes the film in general. In Zombieland's case, I believe that the production would have been more important because of the amount of actors and extras and CGI in the film. Also, the budget for the whole film would have been higher altogether because it is the Hollywood film out of my two films. However in Shaun of the dead's case, the production would have been around the same as the marketing because the films budget would have been low.
Viral marketing would be a great addition to the marketing game because it is basically free to post a trailer to social media and youtube. It would also level the playing field because both hollywood andBritish film companies would be able to market their films for free. Giving them more money to spend on different things in the films, just like the production.
Marketing to the right target audience is very important and as Hall and Holmes said in 1988, ' any media text is created for a particular audience and will usually appeal to this particular target audience.' which is very true and can be applied to all types of target audiences in film. It is important because without knowing who will be watching your film, how will you know what to put in your film? How will you know anyone will go and see it in the cinema.
Shaun of the dead Marketed to its target audience by releasing 2 trailers in about a month. This would of caught the attention of its target audience because after watching the first one, you would be more inclined to watch the second one. On the other hand, Zombieland, being a Hollywood film would of released two or three trailers. Giving them the advantage over the British film. The posters were also bigger in budget scale for the Hollywood film. Hollywood would of had the advantage here because of the budget they had. For example, Zombieland had two or three different posters advertising their film at the time and shaun of the dead would of had one or two advertising it. However both Hollywood and British would of had billboards with their posters on. But, Zombieland would of had the advantage because of the amount of posters it had in comparison to Shaun of the Dead.
I think that marketing is not as important as production because without the production, you would not have a film to market. I also believe that more money should be spent on the production step of the movie making process than the marketing because it uses more resources and completes the film in general. In Zombieland's case, I believe that the production would have been more important because of the amount of actors and extras and CGI in the film. Also, the budget for the whole film would have been higher altogether because it is the Hollywood film out of my two films. However in Shaun of the dead's case, the production would have been around the same as the marketing because the films budget would have been low.
Viral marketing would be a great addition to the marketing game because it is basically free to post a trailer to social media and youtube. It would also level the playing field because both hollywood andBritish film companies would be able to market their films for free. Giving them more money to spend on different things in the films, just like the production.
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